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The Evolution of Marketing Strategy Across MSOs

Bulletin Board Overview

Effectively competing in the current market necessitates:

  • A clear message for your MSO’s value proposition
  • Operational programs & data that substantiate your MSO’s value proposition.
  • Communicating your message thoughtfully and frequently to a more comprehensive target audience that extends beyond traditional exclusive focus on direct-to-patient acquisition. This expanded audience includes providers, affiliate clinic network & teams, strategic partners, referral partners, and payers.

MSO marketing efforts to-date are often:

  • Overweighted to patient acquisition.
  • Lacking in analytical rigor around results / ROl and indicators of holistic branding & marketing success
  • Detached from broader, holistic business strategy.

The emerging view of healthcare marketing strategy includes:

  • Patient Acquisition
  • Patient Service, Experience & Engagement
  • Internal Marketing – Cultural Engagement & Development
  • Marketing & Brand Analytics
  • Marketing Budget Efficiency / Optimization
  • Brand Development & Reach

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